New The Apartment Tracker: your whole sale on one screen

Sell your apartment building from one screen.

Get your number in 30 seconds. List it with one page, 4%, paid at closing. Then watch every view, offer and deadline live in your Apartment Tracker.

No costNo obligationPrivateLicensed Florida broker
Have a postcard code?

Type the four letters and numbers under the QR code and your building opens already filled in.

theaptking.com/owner
The Apartment Tracker's Market stage for a sample building: since you listed, 356 visits and 2 offers, with the listing visits, brochure opens, e-blast clicks, buyers who opened the financials, inquiries and the best net offer
Example
The Apartment Tracker on a phone for a sample building: a call today at the top, then the number, its range and how it moved since last month

The real Apartment Tracker, shown with a sample building. Your numbers will be your own.

81,595Florida sales on file
165,319Multifamily properties tracked
67Counties, all of Florida
13+Years, one licensed broker
Why my number holds up

Most online values are a guess. Buyers don't pay guesses.

A buyer's lender underwrites your building line by line: the taxes after the sale, the insurance a new owner will pay, the cap rate the loan allows. If your number doesn't survive that, it isn't your number.

A typical online estimateYour number from me
Built forHouses, then stretched to fitApartment buildings, priced by their income
TaxesToday's tax billReassessed at the sale price, the way a buyer pays them
CostsNo insurance, no management, no reservesInsurance priced for your county, management and reserves included
The workOne number, nothing shownEvery line shown, then checked against recorded sales near you
How I value it

Underwritten the way a buyer's lender will.

Your rent, less vacancy. Every expense a new owner carries. Net income at a cap rate set by your submarket and today's lending rates, checked against recorded sales. Then I show you every line.

  1. Income at a cap rate. What the rent supports after real costs.
  2. Rent against price. The gut-check investors run in their head.
  3. Recorded sales near you. The check that keeps the other two honest.
How I got your number
12 units in Ocala, built 1974, tenants pay water
EXAMPLE
Gross rent, 12 × $1,150 × 12Gross rent$165,600
Less vacancy and credit loss (5%)Vacancy (5%)−$8,280
Effective gross income$157,320
Real estate taxes, reassessed at a saleTaxes, reassessed−$12,312
Insurance, $1,045 a door, inland rateInsurance−$12,540
Repairs and maintenance, $700 a unitRepairs−$8,400
Grounds and lawn, $100 a unitGrounds−$1,200
Property management, 10% of collectionsManagement, 10%−$15,732
Admin, turnover and reservesAdmin, turnover, reserves−$11,088
Net operating income$96,048
At a 7.7% cap rate$1,247,000
YOUR NUMBERRange $1,185,000 to $1,363,000
$1,274,000
Run through my valuation engine. The rent-to-price read lifts the income value part of the way, as buyers do.
Compare to your building: a recorded sale side by side with a sample building, row by rowExample
New in your Apartment Tracker

Your building, next to every sale that matters.

Open any sale near you and see it beside your building: year built, construction, units, size, price per unit, how long ago, how far away. I check every sale myself before it counts.

How it works

Value it. List it. Watch it sell.

Value it

Type your address. Your number and the work behind it, in about 30 seconds.

No cost · 30 seconds

List it

One page. 4%, 90 days, paid at closing. Sign it on your phone.

4% · Paid at closing

Watch it sell

Every visit, offer and deadline, live in your Apartment Tracker.

Private · Live
The Apartment Tracker

Your entire sale, on one screen.

Four stages, from your number to the wire. Each one opens when you're ready for it. Private to you, and your email is your login, with no password.

theaptking.com/owner
The Number stage for a sample building: the number, why it moved, the sales near it and where it ranksExample

Your number, with the receipts.

The market's number and every recorded sale behind it, then the lender's number after our call. No guessing, no flattery.

  • Re-run monthly. See your value move, and why.
  • Sales near you. Know the day a building nearby sells.
  • Make it exact. Add your units and expenses in about 2 minutes.
theaptking.com/owner
The Sign stage for a sample building: 4%, 90 days, nothing after it ends, and the one-page agreement ready to signExample

The agreement, signed in your file.

One page. 4%, 90 days, every line readable. Sign it on your phone and keep it there.

  • Every line in plain English. Read each section in my words first.
  • Send it to your attorney with one tap.
  • Paid at closing, out of proceeds. Nothing if it doesn't sell.
theaptking.com/owner
The Market stage for a sample building: listing visits, brochure opens, e-blast clicks, inquiries and offers, liveExample

Marketing you can watch.

Every brochure view, e-blast click and buyer inquiry, live. You see who's looking instead of waiting for a weekly call.

  • Who it reached, from a first visit to an offer.
  • The buyers, ranked by what they've done.
  • Your offers, side by side by what you net.
theaptking.com/owner
The Dates stage for a sample building under contract: day 18 of 45, the contract on a clock and who is on itExample

The contract on a clock.

Deposit, inspection, title, financing, closing: every deadline in one place, and the day something runs late, you know first.

  • Who's on it: title, lender and me, one tap away.
  • Where your money goes, before the wire.
  • Closing day and after, step by step.
On your phone, too

The same file in your pocket.

Number stage on a phone, sample buildingExample

NumberYour value and the trend

Sign stage on a phone, sample buildingExample

SignOne page, signed on your phone

Market stage on a phone, sample buildingExample

MarketViews, buyers and offers, live

Dates stage on a phone, sample buildingExample

DatesEvery deadline, counted down

Offer A from a 1031 exchange buyer for a sample building: price, fee, deed stamps and closing costs down to the net, how sure it is to close, and a counter you can tryExample
Your offers

The best price isn't always the best offer.

Every offer broken down to what lands in your account, scored on how sure it is to close, with a counter you can try before you answer.

The timeline for a sample building under contract: every date on one line, who owes what, with today markedExample
Under contract

Every date, on one line.

Who owes what, and when. The gold line is today. When the buyer's side runs late, it turns red in your file before anyone has to call you.

The building's brochure: broker's opinion of value, $4,100,000, per unit, net income and cap rateExample
Yours with your number

A brochure built on your address.

Your number, how I got there, your rent roll and the maps, ready the moment you see your value. Print it, share it, keep it, whether you list or not.

Pricing

Everything included. $0 until closing.

The only charge is 4%, paid out of proceeds if your building sells.

To sell your building
4%at closing

Paid out of proceeds. Nothing if it doesn't sell.

$0to get your valuation and open your Apartment Tracker
Get my number

What's included

  • Instant valuationPriced off recorded sales, not asking prices.
  • The lender's number, in writingYours to keep whether you list or not.
  • The Apartment TrackerNumber, agreement, marketing and deadlines on one screen.
  • Buyers already lookingA list that grows daily. 1031 buyers called first.
  • Photos and droneOn every listing. Video and 3D tour on request.
  • One page, 90 daysNo marketing fee, no cancellation fee, no renewal.
4% at closing90 daysNo renewalNo marketing fee
Chris Minchin, The Apartment King
Behind the software

One guy. One phone.

I'm Chris Minchin. I started selling apartment buildings in 2013 at Marcus & Millichap and opened The Apartment King in 2018 to do it my own way. When you call 321-275-KING it rings in my pocket, not at a call center. The person who priced your building is the person who sells it.

"Every time I called, Chris picked up with the same cheery greeting. And every time we hit a snag, he already knew the easiest path to get the deal across the finish line."Van R. · Buyer & Seller Client
"Working with Chris has been an absolute pleasure across multiple transactions. He is incredibly personable, always picks up the phone, and consistently brings high-quality deals to the table that make sense for my portfolio."Ahuva · Repeat client, multiple transactions

Chris Minchin · Licensed Florida Real Estate Broker BK3282270 · 81,595 sales on file

Straight answers

Questions owners ask me.

What if something you know about my building is wrong?

Tell me. Every fact I show you can be corrected, and a better fact usually means a better number. That's how I push your value.

Does it cost anything, and what's the catch?

It costs you nothing, and the catch is this: I am a broker, and I built this because owners who get a number from me sometimes hire me later. Not usually, and not soon, most people who run it are years away or never selling. That is a trade I am happy with. You get a number, I get to be the person you thought of. Nothing is charged, nothing is signed, and you are not on a call list.

What happens to my information?

It stays with me. I do not sell it, trade it, or hand it to a lead vendor, and running the valuator sends you nothing unless you ask me to email you your valuation. If you do, I send a few short notes about your file and a value update each quarter, and every one has a one-click link that stops them all. If you ask me to delete you, I delete you the same day. The privacy policy is the long version.

Is this an appraisal?

No. Under section 475.612(3), Florida Statutes, a licensed real estate broker may prepare a comparative market analysis or opinion of value, and in no event may it be referred to or construed as an appraisal. If you need an appraisal, that is a state-certified appraiser and a separate engagement. I will tell you who I would call.

Every question owners ask me →

What would your building sell for today?

Type your address. Your number, your brochure and your Apartment Tracker, in about 30 seconds. Not ready to sell? Just see your number, and check back on it in your Apartment Tracker whenever you like.

Your building's addressSee my number →
No costNo obligationPrivate
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